And it’s vital for making your company’s vision achievable. This simple process of taking a larger goal and working backward to break it into smaller goals is called reverse engineering.
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What do you do when you’ve got too much on your plate? Most of us make a to-do list or work out how to break our errands down into smaller tasks. So before setting growth goals for your company, ask yourself first: Can I visualize these goals? If you can, then it’s time to figure out how you’ll achieve them. You’d realize that you have to gradually build your speed from 4.5 minutes/km to 3 minutes/km. Companies that expand too quickly often end up making an inferior product.īut let’s say you considered your running goal by first visualizing how you’d work up to 10km in 30 minutes. After achieving it, they often realize they’ve harmed the business in the process. The same goes for businesses that set very high goals at the outset. By aiming straight for that high goal, you’d increase the risk of injury.
Imagine setting yourself the goal of running 10km in 30 minutes, even though, normally, you’d need an hour. Let’s return to our runner example to see why. This is vital, because setting abstract goals for our company’s future can do more harm than good. Say you’re a basketball player: instead of telling yourself to score 20 baskets, visualize the act of shooting and scoring instead.Ĭreating visualizable goals makes us more likely to set realistic expectations for ourselves or for our company. This technique of first conceiving or visualizing can apply to any kind of goal. “Conceive, believe, and achieve” is a mantra that guided the author as he turned his $2 million annual revenue into $106 million over the course of a mere six years. Just like running track, running a business is easier when you swap abstract goals for concrete, exciting visions. So why does the latter sound so much easier? Because it’s easier to achieve visualized goals than those expressed in numbers. Could you run 5,280 feet? No? But can you see yourself running four times around a quarter-mile track? If you haven’t done the math, that’d be the exact same distance.
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